This is an idea for a McDonalds campaign.
The thought here is that if McDonalds planned on opening a new store in a location where they were less than welcome, one way to connect to the community would be to donate to a local urban garden. What you see is a mock-up of their logo made out of lettuce. The lettuce would be grown through a sculptural wire casing containing soil. This would be a living, breathing sculpture that not only advertises for their company in a very positive light, but promotes sustainability, healthy eating habits, and is a gift that keeps on giving.